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Just stick it on your head

July 25, 2006

This is one ad you don’t have to watch twice to get the idea:

A woman rubs what appears to be a glue stick across her forehead. The voice-over repeats one sentence in triplicate: “HeadOn: Apply directly to the forehead. HeadOn: Apply directly to the forehead. HeadOn: Apply directly to the forehead.” We cut to an image of the product in its packaging, while the voice-over tells us that “HeadOn is available without a prescription at retailers nationwide.”

A beautifully simple, throwback ad for a product with many, many uses.

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